We share a passion for engineering, business and innovative technology
As respected, leading professionals in the Electronics Industry; Watt Laser founders, Fraser and Pete, have enjoyed challenging and successful positions within business start-ups, SMEs and corporate enterprises. Both have held Senior Director positions across Engineering, Sales and Marketing and General Management.
Starting their careers in the early ’80s in PCB fabrication, ultimately specialising in laser technologies, their focus has always been on maximising business opportunities.
They are respected for fostering teams with a can-do attitude and establishing a culture of high performance and achievement. This, coupled with their complimentary skill sets and breadth of real-world experience, have shaped Watt Laser into a bold and innovative force in the industry.
Meet the Directors

Fraser Shaw | CEO
Fraser has over 30 years experience within the electronics sector and is an all round business professional who worked his way up from the shop floor to become globally successful in his field, mostly involving the use of cutting edge laser technology in the electronics industry. Key skills range from Technical Sales and Marketing to Technology Research Management and Applications Development. Fraser has several patents in this field, and adopts a strong ethos in connecting customers with the right technology to deliver mutually beneficial results.
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Pete Rivett | COO
Pete has over 30 years experience in the electronics industry leading complex organisations, establishing and promoting focused results driven teams that deliver on commitments. Significant expertise embodying P&L, Engineering, Operations, Sales and Key Account Management across major multi-national companies. Pete actively engages at all levels with a clear, level-headed and systematic approach to business challenges.
LinkedIn Profile
Meet the Team
With a multi-disciplinary team of professionals, our engineers excel across essential areas – from Hardware, Electronics, Software Development, Design, Manufacturing and Process Development. Complemented by expertise in Business Development, Sales, Branding, Marketing and Project Management; our wide breadth of skills underpins a team built to lead and deliver.